Menu & Beverage Strategy: Culinary Playbook for the 2026 World Cup: Food & Drink
Kansas City’s food world is about to meet the world’s tastes.
During the World Cup 2026, fans from England, the Netherlands, Argentina, and Algeria will flood the city, but they won’t all eat the same things. Understanding each culture’s food and beverage preferences can help restaurants tailor menus, offer specials that feel familiar, and deepen guest experience.
Cultural Food & Drink Trends to Know for World Cup Visitors
England
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Enjoys hearty, familiar foods like grilled meats, pies, and fried classics.
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Often chooses beer, cider, and traditional pub beverages.
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May expect service charges included in pricing rather than tipping.
Netherlands
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Prefers balanced, fresh meals with bold flavors.
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Enjoys simple, shareable plates and isn’t overly picky about trying new cuisine.
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Card culture is strong, and meals can be social but fast-paced.
Argentina
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Famous for asado-style grilled meats, empanadas, and pasta.
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Wine culture is strong, especially red wine with rich dishes.
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Argentine diners may enjoy longer, sociable meals.
Algeria
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Influenced by North African and Mediterranean flavors.
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Enjoys spiced dishes, couscous, grilled proteins, and breads like khobz.
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Beverages can range from mint teas to light soft drinks in casual settings.
Menu Tips for Restaurants
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Create World Cup specials inspired by these regions.
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Offer shared plates and pairing menus, especially for wine-friendly visitors.
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Blend local KC favorites with familiar elements (like grilled meats with North African spices).
Embracing cultural tastes doesn’t mean changing your identity; it means inviting guests to feel at home and excited.